In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: where they come from, how they grow, and where they end up. From the test labs at Dole foods to the food truck lobby to the 20 seconds of Sex and the City that forever changed the fate of the cupcake, Sax reveals the money and influence behind what you eat for breakfast. In sections on how food trends are created, what makes them explode, and why they matter, Sax travels in search of the farmers, planners, and chefs who help decide what you will spend three hours waiting for on a sidewalk.
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