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The tastemakers : why we're crazy for cupcakes but fed up with fondue (plus baconomics, superfoods, and other secrets from the world of food trends)  Cover Image Book Book

The tastemakers : why we're crazy for cupcakes but fed up with fondue (plus baconomics, superfoods, and other secrets from the world of food trends) / David Sax.

Sax, David. (Author).

Summary:

In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: where they come from, how they grow, and where they end up. From the test labs at Dole foods to the food truck lobby to the 20 seconds of Sex and the City that forever changed the fate of the cupcake, Sax reveals the money and influence behind what you eat for breakfast. In sections on how food trends are created, what makes them explode, and why they matter, Sax travels in search of the farmers, planners, and chefs who help decide what you will spend three hours waiting for on a sidewalk.

Record details

  • ISBN: 9780771079122 (hardcover) :
  • Physical Description: xvi, 318 p. ; 24 cm.
  • Publisher: Toronto : Signal/McClelland & Stewart, 2014.
Subject: Food in popular culture.
Food > Social aspects.
Food preferences.
Food > Marketing.

Available copies

  • 3 of 3 copies available at BC Interlibrary Connect. (Show)
  • 1 of 1 copy available at Cariboo Regional Library.

Holds

  • 0 current holds with 3 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Williams Lake Branch 641.3 SAX (Text) 33923005277086 Non-fiction Volume hold Available -


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